Marketing Concentrations

Marketing Research
Students in the Marketing Research concentration will be introduced to a wide variety of marketing analysis techniques as well as marketing and business intelligence and advanced market research.

Innovation and Product Management
This concentration is an in depth experience in which students have the opportunity to work directly with a project for a number of corporations. Corporations supply several projects to students who then have the opportunity to develop the product marketing as they collaborate with students from other majors.

Marketing Promotions and Communications
This introduction to promotions and communications in marketing will allow students to develop skills they need in brand management, advertising, e-commerce, and social media.

Sales Leadership
This introduction to sales will provide students with an excellent framework to begin a career in sales. With a strong managerial background as well as business-to-business and retail management training, students will be given the tools to become highly skilled salespeople

Find out more about Marketing concentrations.

Concentration in Marketing Research

Marketing Concentrations

Prepares you for careers that study market conditions to understand what products people want, who will buy them, and how they use them to guide marketing strategies

Typical job Titles

  • Marketing Research Analyst
  • Consumer Insights Analyst
  • Account Executive
  • Associate Planner
  • Focus Group Moderator
  • Competitive Intelligence Manager
  • Director of Marketing Research

Course Requirements

  • MKTG 460 : Marketing Analytics
  • MKTG 467: Market and Business Intelligence
  • MKTG 468: Advanced Marketing Research

Concentration in Marketing Promotions and Communications

Marketing Concentrations

Prepares you for careers in advertising, sales, and integrated communications strategies

Typical job Titles

  • Marketing Communications Specialist
  • Advertising Account Planner
  • Public Relations Specialist
  • Event Planner
  • Social Media Manager
  • Brand Manager
  • Content Manager
  • Marketing Manager

Course Requirements

  • MKTG 463: Marketing Channels & E-Commerce
  • MKTG 470: Brand Management
  • MKTG 474: Advertising & Sales Promotion
  • MKTG 479: Digital & Social Media Marketing

Concentration in Innovation & Product Management

Marketing Concentrations

Prepares you for careers in creating new products and services, as well as managing brands and product portfolios

Typical job Titles

  • Marketing Specialist
  • Innovation Analyst
  • Product Manager
  • Brand Manager
  • Product Innovation Manager
  • Product Development Manager

Course Requirements

Two courses are required:

  • MKTG 477: Interdisciplinary Product Development I
  • MKTG 478: Interdisciplinary Product Development II

Choose one more course from the following:

  • MKTG 470: Brand Management
  • MKTG 475: Product Management

Concentration in sales Leadership

Marketing Concentrations

Prepares you for careers in sales, strategic sales, marketing channels design, and sales force management

Typical job Titles

  • Account Manager
  • Account Executive
  • Category Manager
  • Sales Representative
  • Customer Business Manager
  • Sales Manager
  • Business Development Manager

Course Requirements

One course is required:

  • MKTG 481: Sales Management

Choose two more courses from the following:

  • MKTG 452: Principles of Retailing
  • MKTG 473: The Personal Effort in Marketing
  • MKTG 476: Business-to-Business (B2B) Marketing