Marketing

Bachelor of Science in Marketing


Marketing focuses on the activities of product management, pricing, promotion, and distribution as it responds to changing consumer demands and moves goods and services from producer to end-user. The BS in Marketing program provides students with an understanding of these activities and the tools to make sound decisions.


Students may choose among four concentrations based on their interests and career focus: 

  • Concentration in Marketing Research
  • Concentration in Marketing Promotions and Communications
  • Concentration in Innovation and Product Management
  • Concentration in Sales Leadership

Employment opportunities include staff and management positions in marketing research, business development, product and brand management, marketing strategy, advertising, marketing communications, and new product development.

For more information on each concentration, as well as degree requirements, a major map, and a prerequisite chart, please click on the link below: