Master of Science in Marketing Electives
All courses are 4 credits, unless otherwise indicated.
If you are interested in taking a course that is not listed below, please consult with your Director of Graduate Study or Academic Adviser to determine whether or not the course can be approved toward your degree.
Master of Science in Marketing Electives Heading link
| Marketing Elective Courses | Non-Marketing Elective Courses |
|---|---|
| Minimum of 10 credit hours required. | Maximum of 8 credit hours in non-marketing electives. |
| MKTG 518: Electronic Marketing | IDS 516: Data Analytics for Business Professionals |
| MKTG 561: Consumer Behavior | IDS 532: Intro to Operations Management |
| MKTG 564: Marketing Research II | IDS 552: Supply Chain Management |
| MKTG 565: Marketing Communication and Promotion Strategy | IDS 567: Business Data Visualization (2 credit hours) |
| MKTG 567: Digital and Social Media Marketing | IDS 570: Statistics for Management |
| MKTG 568: Market and Business Intelligence | EPSY 503: Essentials of Quantitative Inquiry in Education Note: Similar to IDS 570. |
| MKTG 569: Multicultural Marketing | EPSY 542: Advanced Qualitative Data Analysis |
| MKTG 572: International Marketing | EPSY 546: Educational Measurement |
| MKTG 577: Interdisciplinary Product Development I | EPSY 550: Rating Scale and Questionnaire Design and Analysis Note: Students need to take EPSY 503 or IDS 570 as a pre-req. It is at the discretion of the instructor if IDS 570 will be allowed. |
| MKTG 578: Interdisciplinary Product Development II | PSYCH 545: Multivariate Analysis (3 credit hours) |
| COMM 501: Operationalizing Communication Research | |
| COMM 580: Qualitative Methods in Communication | |
| MGMT 564: Negotiations |