Students majoring in marketing develop an understanding of the tools they need to make sound decisions. Concentrations offered in marketing research, promotions and communications, innovation and product management, and sales leadership produce students with a sound understanding of theory and the necessary tools to apply it in practice.

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Course Spotlight

Marketing 477 & 478 Interdisciplinary Product Development I and II

This course is an interdisciplinary team-based course developing new product concepts from ideation to commercialization. Students complete a real-world product development project in conjunction with students from UIC’s Engineering and Design programs. Companies that have submitted projects include Dunkin Donuts, Morningstar, Dell, Baxter, and Coinstar/Redbox. Student solutions are adapted by real companies for use in their business operations.