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The Super Bowl Swift

A red football helmet next to a football

This year’s Super Bowl promised to be one of the most anticipated games of recent years. If last year was dubbed the “Crypto Bowl,” this year could easily be touted as the “Super Bowl Swift.” Viewership was expected to surpass the previous record of 115 million fans who watched in 2023. According to Advertising Age, CBS sold out ad space in early November of last year even though the ad cost inched to $7 million.

Kim Moon, Senior Lecturer of Marketing, gave her take on big trends during the Big Game.