BS in Marketing

The field of marketing focuses on the activities of product management, pricing, promotion, and distribution as it responds to changing consumer demands and moves goods and services from producer to end-user. The BS in Marketing program provides students with an understanding of these activities and the tools to make sound decisions.

MKTG 459

Marketing Insights from Qualitative Research

Do you want to become an expert on consumer trends, but don’t really like math? 

What makes consumers tick? How do cultural trends emerge and why? Answers to these questions and much more can be found using qualitative methods. Marketing Insights from Qualitative Research is an engaging, dynamic and fun course that will teach students how to use interviews, observations, and in-depth analysis to develop rich and nuanced insights about consumer behavior. In this course, students will become curious observers of consumer culture in their own lives and in the lives of others and will be able to apply the skills they learn to conduct a qualitative market research study of their own.

This course is taught by Professor Rosa-Salas, a cultural anthropologist who studies the role that marketing plays in producing ideas about race in American society. Before Professor Rosa-Salas became a cultural anthropologist, she worked as a culture marketer at Red Bull, where she helped the brand develop and market its music and art events in New York City.

MKTG 482

Innovation Management

Want to take a course where you never see an exam or textbook, but instead work directly on company innovation opportunities? 

The role of marketing in the innovation process is key to the identification of growth opportunities. The new Innovation Management is a dynamic course that is targeted to students who are looking for a nontraditional approach to learning the principles of innovation. This course does not include exams. Course materials consist of 3M Post-It Notes, sharpies, and project boards. The course framework is highly collaborative, flexible, and non-linear. Students work in small teams that apply a solution-based and human-centric approach to solving complex problems. The course methodology explores the five core principles of the Design Thinking process:

  • Empathize: User-centered research is generated in an effort to best understand unique problems, experiences, and motivations.
  • Define: Problem statements are created from analyzing and synthesizing human-centered research.
  • Ideate: Solutions to the problem statement are identified and considered.
  • Prototype: Marketing concepts are created and investigated.
  • Test: Concepts are tested, validated, and refined.

The scope of research will vary and can include products, services, and processes.

MKTG 485

Customer Experience Management

Want to learn the secret sauce for amazing consumer experiences?

This Customer Experience (CX) Management class focuses on how to create and manage customer-centric business practices that generate customer loyalty and set companies apart from the competition (e.g. Chipotle, Nordstrom, Warby Parker). This course will teach you how to create consumer personas, map consumer journeys, identify consumer pain points, and design CX improvement strategies. You will analyze success and failure examples across various industries, business models (e.g., human driven, AI driven, online, offline), and geographic locations. CX knowledge can be helpful to students interested in innovation, service design, strategy, inequalities in the marketplace, social responsibility, and ethics.

This course is taught by Professor Lez Trujillo Torres. Her research investigates how consumers and institutions value ideas, products, people, and experiences in the marketplace. This work is examined in the context of marketplace disparities, service experiences, health markets, risky technologies, and social responsibility.

Concentrations

Students may choose among four concentrations based on their interests and career focus. Visit the UIC Academic Catalog for complete course concentration details.

Marketing Research

Students in the Marketing Research concentration will be introduced to a wide variety of marketing analysis techniques as well as marketing and business intelligence and advanced market research.

Sales Leadership

This introduction to sales will provide students with an excellent framework to begin a career in sales. With a strong managerial background as well as business-to-business and retail management training, students will be given the tools to become highly skilled salespeople

Marketing Promotions and Communications

This introduction to promotions and communications in marketing will allow students to develop the skills they need in brand management, advertising, e-commerce, and social media.

Innovation and Product Management

This concentration is an in depth experience in which students have the opportunity to work directly with a project for a number of corporations. Corporations supply several projects to students who then have the opportunity to develop the product marketing as they collaborate with students from other majors.

Faculty

Marketing Studies Waitlists

Students may take Managerial Communication (BA 200) and Introduction to Marketing (MKTG 360) without having been admitted to the UIC Business. However, since we give registration priority to UIC Business students first, you must put your name on a waitlist for these courses. We review the waitlist one week prior to the beginning of each term and based on remaining availability in the classes, we will notify you by email if you can register for the course. Register right away because space will not be held for you. Please be advised that putting your name on a waitlist does not guarantee that you will be able to register, and we cannot provide permission to register for specific class sections.

Marketing Studies Waitlist Forms

Managerial Studies Waitlists for BA 200 and MKTG 360, day program only:

Meet Your Advisers

Advising

You can schedule your advising appointment online by going to your my.uic.edu portal, clicking on the “Advising” tab, and then on the iAdvise button. The iAdvise online scheduling tool has the most up to date availability for all advisers.

Schedule an Advising Appointment