BS in Marketing

The field of marketing focuses on the activities of product management, pricing, promotion, and distribution as it responds to changing consumer demands and moves goods and services from producer to end-user. The BS in Marketing program provides students with an understanding of these activities and the tools to make sound decisions.


Students may choose among four concentrations based on their interests and career focus. Visit the UIC Academic Catalog for complete course concentration details.

Marketing Research

Students in the Marketing Research concentration will be introduced to a wide variety of marketing analysis techniques as well as marketing and business intelligence and advanced market research.

Sales Leadership

This introduction to sales will provide students with an excellent framework to begin a career in sales. With a strong managerial background as well as business-to-business and retail management training, students will be given the tools to become highly skilled salespeople

Marketing Promotions and Communications

This introduction to promotions and communications in marketing will allow students to develop the skills they need in brand management, advertising, e-commerce, and social media.

Innovation and Product Management

This concentration is an in depth experience in which students have the opportunity to work directly with a project for a number of corporations. Corporations supply several projects to students who then have the opportunity to develop the product marketing as they collaborate with students from other majors.


Marketing Studies Waitlists

Students may take Managerial Communication (BA 200) and Introduction to Marketing (MKTG 360) without having been admitted to the UIC Business. However, since we give registration priority to UIC Business students first, you must put your name on a waitlist for these courses. We review the waitlist one week prior to the beginning of each term and based on remaining availability in the classes, we will notify you by email if you can register for the course. Register right away because space will not be held for you. Please be advised that putting your name on a waitlist does not guarantee that you will be able to register, and we cannot provide permission to register for specific class sections.

Marketing Studies Waitlist Forms

Managerial Studies Waitlists for BA 200 and MKTG 360, day program only:

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