Master of Science in Marketing

The UIC Business Master of Science in Marketing program is designed to provide essential concepts and tools for a career in marketing. Here, you will find everything you need to successfully navigate through your MSM journey.

Requirements, Syllabi and Policies

'19/'20 UIC Business Specialized Programs Handbook

Concentrations

Advertising and Marketing Communications

(12 credits hours/all three courses required)

  • MKTG 561: Consumer Behavior
  • MKTG 565: Marketing Communication and Promotion Strategy
  • MKTG 567: Digital and Social Media Marketing
  • MKTG 570: Brand Management

Global and Multicultural Marketing

(12 credits hours/all three courses required)

  • MKTG 569: Multicultural Marketing
  • MKTG 571: International Business Operations
  • MKTG 572: International Marketing

Marketing Research

(12 credit hours/three courses required)

  • MKTG 561: Consumer Behavior
  • MKTG 564: Marketing Research II
  • MKTG 567: Digital and Social Media Marketing
  • MKTG 568: Market and Business Intelligence

Other Electives

  • MKTG / IDS 518: Electronic Marketing
  • MKTG 574: Product Planning
  • MKTG 577: Interdisciplinary Product Development I
  • MKTG 578: Interdisciplinary Product Development II

Please note: Not all electives are taught each semester. Additional courses not listed above may count as MSM electives. Please contact a UIC Business Liautaud Graduate School Academic Adviser if you have any questions.

Class Schedule

Alan Malter

Director of Master of Science in Marketing (MSM) Graduate Studies

601 S. Morgan St., UH 2221, Illinois

Faculty

Meet Your Adviser

Schedule an Advising Appointment