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Master of Science in Marketing

The UIC Business Master of Science in Marketing program is designed to provide essential concepts and tools for a career in marketing. Here, you will find everything you need to successfully navigate through your MSM journey.

Concentrations Heading link

Digital Marketing

(12 credits hours)

  • MKTG 567: Digital and Social Media Marketing

Select two (2) of the following:

  • MKTG/IDS 518: Electronic Marketing
  • MKTG 561: Consumer Behavior
  • MKTG 565: Advanced Digital Marketing and Advertising
  • MKTG 570: Brand Management
  • MKTG 573: Omni-Channel Retailing
  • MKTG 575: Content Marketing

Global and Multicultural Marketing

(12 credits hours/all three courses required)

  • MKTG 569: Multicultural Marketing
  • MKTG 572: International Marketing

Select one (1) of the following:

  • MKTG 561: Consumer Behavior
  • MKTG 567: Digital and Social Media Marketing
  • MKTG 571: International Business Operations

Other Electives

  • MKTG 574: Product Planning
  • MKTG 577: Interdisciplinary Product Development I
  • MKTG 578: Interdisciplinary Product Development II
  • MKTG 594: Special Topics in Marketing

Please note: Not all electives are taught each semester. Additional courses not listed above may count as MSM electives. Please contact a UIC Business Liautaud Graduate School Academic Adviser if you have any questions.

Study Abroad Programs Heading link

Interested in studying outside of the United States? UIC Business offers several opportunities to study abroad.

EM Normandie International Summer School

EM Normandie International Summer School offers students the opportunity to participate in a 2- or 4-week international experience in Paris and Le Havre, France. This program is offered through the EM Normandie Business School, which is one of the oldest business schools in France and a top institution for higher education. Students may take a variety of business courses (including management, marketing, and international business) and engage in business meetings and cultural visits. MSM students can earn 3 or 6 credits for participating in the program.

Course Schedules Heading link

Alan Malter Heading link

Director of Master of Science in Marketing (MSM) Graduate Studies

601 S. Morgan St., UH 2221, Illinois


Meet Your Adviser Heading link

Schedule an Advising Appointment