Master of Science in Marketing
The UIC Business Master of Science in Marketing program is designed to provide essential concepts and tools for a career in marketing. Here, you will find everything you need to successfully navigate through your MSM journey.
Requirements, Syllabi, Policies and More Heading link
Concentrations Heading link
Digital Marketing
(12 credits hours)
- MKTG 567: Digital and Social Media Marketing
Select two (2) of the following:
- MKTG/IDS 518: Electronic Marketing
- MKTG 565: Advanced Digital Marketing and Advertising
- MKTG 568: Business Intelligence and Technologies in Marketing
- MKTG 570: Brand Management
- MKTG 573: Omni-Channel Retailing
- MKTG 575: Content Marketing
Customer-Focused Marketing
(12 credits hours)
- MKTG 561: Consumer Behavior
Select two (2) of the following:
- MKTG 567: Digital and Social Media Marketing
- MKTG 569: Multicultural Marketing
- MKTG 572: International Marketing
Other Electives
- MBA 590: Professional Topics
- MKTG 574: Product Planning
- MKTG 577: Interdisciplinary Product Development I
- MKTG 578: Interdisciplinary Product Development II
- MKTG 594: Special Topics in Marketing
Please note: Not all electives are taught each semester. Additional courses not listed above may count as MSM electives. Please contact a UIC Business Liautaud Graduate School Academic Adviser if you have any questions.
Study Abroad Programs Heading link
Interested in studying outside of the United States? UIC Business offers several opportunities to study abroad.
EM Normandie International Summer School
EM Normandie International Summer School offers students the opportunity to participate in a 2- or 4-week international experience in Paris and Le Havre, France. This program is offered through the EM Normandie Business School, which is one of the oldest business schools in France and a top institution for higher education. Students may take a variety of business courses (including management, marketing, and international business) and engage in business meetings and cultural visits. MSM students can earn 3 or 6 credits for participating in the program.
Course Schedules Heading link
